Finding an affordable SEO company is very easy. But what does ‘affordable’ mean and more importantly what does it get you?
There are numerous seo companies around that can do a quick critique, change a few tags and send out an article to the directories. Most of the time this is not enough, but the truth is that some seo companies will take your money and run and will only do the bear minimum for you. This is why an affordable seo company doesn’t always mean a good one – you get what you pay for as they say!
In a few cases internal tweaks to your pages may just be enough to make a difference to your organic search positions for the main keywords. This depends on how much authority your site has, how long it has been established and if there are any high quality links from external sites coming into your main pages. If this is you then you may not need a lot of SEO work on your site. A few changes to your internal structure, navigation, architecture and inter-linking of your pages might just be enough.
However, in the majority of cases, there is a bit more work to do and this will probably include some ongoing external work as well. A trick used by a lot of SEO companies is to write a few articles and get you a selection of links on general sites very quickly. The truth is that google and the other search engines will look at the authority and long-term value of these links and although they might give you a boost early on, this will be short lived. The reason for this is all down to the quality of the sites and whether the article content is duplicated on multiple pages. If it is then the search engines will de-value those links after a few weeks and you’ll usually drop down the rankings again. Another factor is whether the site linking to you is relevant to your industry and business.
Even if you do manage to get an affordable seo company, you need to make sure that they are helping you both internally and externally. This means giving you advice on the structure of your site as well as the meta tags, content and the related inter-linking from related pages. They should then look at building external links for you on high authority sites within your niche and possibly even offer higher quality content (written by them or their writers) in return for links on other sites. A lot of sites are open to this idea becuase it means they get unique content (not duplicated anywhere else) and they don’t even have to write it. They just place an anchor text link back to you and this boosts your link popularity.
The other thing to mention here is that any decent SEO company should be focused on your business and will look to establish new channels at all times. This means getting involved in social circles and contributing to forums and blogs. Building credibility in this area can result in people linking to you naturally, as well as clicking through to your site to see what you have to offer.
So, if you are looking for an affordable SEO company, choose one that will be focused on the job in hand and will offer targeted, high quality services in your business sector.