In SEO, there are a lot of opinions flying around. Theories on keyword density, where to get links, duplicate content, reciprocal linking – all pretty much designed to give you one big headache! However, in SEO, there’s always one thing that’s agreed universally by everyone in the industry…. Content is king!
When I started in the industry, I didn’t understand what it meant. People like to run around saying content is king, but not explaining what it meant. I’m here to give you my outlook on what it means.
You can design and code the most SEO friendly website ever built. Every page title and headline is rich with well researched keywords. You can go out there and get the best links from international websites, even ones that have a pagerank of 10. You can even shine the URL in a light above the city you live in like the Batman sign.
No matter how much you promote this amazing website, there’s just one thing wrong… the content.
Content can mean many things. If you’ve got a good and unique writing style, it could just be a blog post. If you’re creative with photoshop, it could be an infographic. If you’re good at analysing data, produce a graph. If you’re describing a place, take some amazing photos. There’s so many platforms out there for you to turn your information into great content in order for visitors to not only stay on your site, but to link to you and keep coming back.
It’s been proven that most people on the internet don’t have much time. So to make their day a little bit easier, create something that they can digest a little bit easier. A good infographic or funny video grabs the attention much better than a huge paragraph with long words that you can’t even spell! (I realise this content is only words, but in the form of a tutorial, sometimes it’s essential).
I’ve included a couple of links to a great link building infographic as well as a video tutorial on SEO. The only reason I’ve linked to them is because they’re great content. If you can come up with excellent content, there’s a chance of having someone like me linking to you!