As businesses are spending more and more time on the internet, there are a lot of SEO companies offering you their services. Here’s a little list of 5 things any reputable SEO shouldn’t be guaranteeing you.
Guaranteed top spot on Google – The Google algorithm (the system it uses to rank websites for certain keywords) is extremely complicated. Add the fact that it’s constantly changing, and it’s very difficult to know the exact ranking factors. Also, there might be another company starting SEO at exactly the same time with a bigger budget or more authoritative domain name. If someone claims that they can achieve top spot for a certain keyword, make sure you’re very careful about agreeing to anything.
On site is more important than off site/visa versa – In any SEO campaign, it’s important to make sure your on site and off site factors are both optimised. I like to compare it to training programme. If you go to the gym and workout every night but then go home and eat junk food, it wont be as effective as if you eat a healthy diet. SEO is the same. Both on site and off site can be effective, but their effectiveness is maximised if both are being worked on.
How long will it take to see results? – This is a difficult one, as, obviously, any business owner wants to know they’re getting something for their money. If you have a new site, it can take anything up to 6 months to see any visible results with the search engines. This is why it’s important to use effective link building methods as, although search rankings aren’t necessarily improving, the site’s traffic will be.
The best type of link – Once again, Google doesn’t tell us whether a directorial link is better than a forum signature, or the difference between a link at the top of the page and a link in the middle. However, if we try to cover all possible link building options, we’re bound to see some improvement.
What will change tomorrow? – Absolutely vital to any SEO campaign – make sure you constantly check and read industry news. Google recently changed their algorithm dramatically (panda update), and anyone not reading their stuff could have been left far behind by the change.