Any link building campaign should include various sources. Here are 10 that I’ve been known to use in the past.
A recommendation from a different website about some of your content. This is definitely the most difficult kind of link, but it’s also the best. People who have their own site or blog want to give their readers reason to come back. If they’re recommending really good content constantly, the chances are, their readers will come back. The best way to obtain these links is to constantly come up with good, original content. Content can be anything from an excellent blog post to a video. The more original and interesting it is, the better chance you have of obtaining a fantastic link.
Similar to recommendation, as the blogger has to endorse your content before they accept your post. There are hundreds of thousands of blogs out there, all differing in readership and authority. The trick is to get a guest post on a blog in your industry with lots of readers. The best way to obtain these would be to try and contact the blogger through email or social media, and try starting a conversation or adding to one that they’re currently in. Nowadays, an email asking for a link usually gets binned, so you have to be a little bit more tactful. Another way would be to contribute to their blog by making good comments on the posts. Alternatively, there are some blogs who openly allow guest posts, which is probably an easier idea to begin with.
Most blogs have a sidebar with a few of their personal links on there. Guest blogs are more effective, but it’s still good for getting some extra targeted traffic. If your on the blogroll of a really popular blogger, it can only be a good thing. Same as above, the best way to achieve this is to offer constant good content and join in with blogger conversations.
Used to carry a lot more weight in the past, but still useful if you use the good article distribution sites (http://www.ezinearticles.com http://www.ezinemark.com). Make sure you use original content as Google can penalise for duplicate content.
Make a comment on a blog post in your industry, and the blogger usually lets you include a link back to your site. These are now mostly nofollow (wont improve search engine rankings) but it will make people more aware of your site, especially if you’re making good contributions. This can lead to blogroll or guest posting opportunities, as well as recommendations.
Join an industry specific forum and start joining conversations with the regulars. Some forums allow you to include a link in your signature (content automatically included in each post). If you become well respective on the forum for your contribution, you’re likely to get an increase in traffic.
Social Networking (Twitter/Facebook/Linkedin)
Becoming more and more effective in recent times. If you build up a good following on a social network, submitting links on them can be really effective. As always, make sure you’re contributing well and not using spammy techniques, and you’ll see your following increase. The more followers you have, the more chance you have of traffic when you submit a link.
There are lots of social bookmarking sites available, but the top three are Digg, Stumbleupon and Reddit. This is where you go to submit links that become available to all users on the sites. Once again, if you take the time to contribute to the sites well, the chances are, when you submit a link, you’ll get traffic.
There are lots of directories out there (paid and free). When I start an SEO campaign, I always start with the free directories, as they’re a quick and easy way to start being noticed by the search engines.
There are a few free blogging services available, such as Hubpages, Squidoo, WordPress and Blogger. Signing up is free, and you’re able to write articles and blogs, linking to your site. You’re also able to comment on other people’s blogs, which in turn makes them aware of yours.
There are many other types of links, but using these ten will help in your SEO campaign over the next few months.
Just a word of warning – try to make the sites that link to you are as relevant as possible. You don’t want Google to think you’re trying to cheat the system.