Running an SEO campaign can be time consuming. Luckily, there are so many tools out there, both paid and free, that allows you to speed up some of the processes. Here’s a small list of some of the tools I’ve used in the past, but if you want to find more, just have a search in Google.
Google Adwords Keyword Tool
Use this to find out how many people are searching for specific search terms. It’s not 100% accurate, but it can give you a rough idea of searches and competition.
Google Analytics
If you don’t use this for your site already, you have to start! It’s a great way of measuring your traffic. Not only can you measure traffic, but you can see where it’s coming from, along with so many great features.
Google Webmaster Tools
I know I’m using Google a bit much, but they really have some excellent things available for you. Webmaster tools allows you to check the sites that are linking to you, as well as telling you if any of the incoming links don’t work.
Open Site Explorer
Allows you to check your competitors back links (as well as your own). There is a paid for version but the free one allows you to pick out some good link opportunities.
If you’re in the middle of an SEO campaign, you’re going to want to check your rankings! Rank Checker lets you look up your search rankings without doing it manually, which can be really time consuming. It also produces a report so you can see where you’re improving and where you’re not.